Case: Partner und Partner
Strategic Communication and Brand Relaunch
As pioneers of sustainable architecture, Partner und Partner approached us to refine their communication strategy. How can we tell the story of circular construction, where materials are designed to remain reusable and buildings serve as resource reservoirs?
We developed a solid strategic foundation in the form of a brand manifesto that embodies Partner und Partner’s sustainable values and vision. This manifesto became the cornerstone of the overall brand strategy, design, and communication.
Sustainable, Innovative, and Enduring
With their expertise in timber construction and circular building practices, Partner und Partner set new standards for healthy architecture—without losing touch with reality. Their distinctive design, which blends sustainability with aesthetics, is now also reflected in their new brand identity and website.
Staying True to Their Roots
The animation of the logo visualizes the creation of something new and continuous, emerging from connection and origin. It symbolizes groundedness and stability, representing the core values of their work while conveying ongoing growth.
Creating Architecture with Lasting Sustainability
With a refined understanding of their identity and the market landscape, we developed a strategic roadmap: a tailored approach, precisely aligned with different segments, enabling Partner und Partner to deliver their message in a way that reaches the right people with the right words.
Team
- Lorenz Seeger
- Christina Breuer
- Sophie Nickolai
- Ida Dimic
- Mitch Ryan
- Tom Juby
Deliverables
- Communication Strategy
- Brand Design
- Activation Canvas
- Website Design & Development
